wrong-skin-treatment_152x203Energist develops Intense Pulsed Light (IPL) devices for the $5bn medical aesthetics market and was identified by Sir Chris as a potential investment opportunity in 2003. At the time of investment, the company sold almost entirely to one distributor in one country, Japan.

The management team and board of directors was rebuilt and the company refocused on activities in other countries outside Japan. Energist has since developed into a strong, established international business with a diversified customer base in around 100 countries. It is highly profitable and cash generative and now the largest supplier in the world by installed base. The strategy is to continue organic growth in its core market, but also to move in to fast growing sectors such as body sculpting and skin tightening by way of complementary acquisitions to consolidate the market place.

acne_2_235x171Energist is a MedTech business operating in the aesthetics sector. It essentially designs and assembles Intense Pulsed Light and LED systems for the highly lucrative aesthetics and medical treatments market. The products address hair removal, skin rejuvenation, acne and vascular treatment and wrinkle removal with emphasis in non-surgical pain-free treatments.

All Energist systems generate highly profitable sales. Furthermore, the company operates the ‘razor/ razor blade’ business model generating a recurring revenue element through increasing sales of its consumable hand piece. This creates a highly profitable annuity over the life of the system.

Following investment and rebuilding the management team, Sir Chris efficiently refocused the business on diversifying its customer base across the world while maintaining a comfortable distance from the fiercely fought US market until Energist is of a certain critical mass and able to be effective in the US.

While competitors focus on building large and expensive sales teams in each territory, Energist focuses on its relationships with high quality distributors. This has ensured Energist has maintained solid routes to market in an extremely profitable manner and with a limited fixed cost base, while competitors have struggled with profitability and failed to generate an appropriate level of growth.

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Energist develops Intense Pulsed Light (IPL) devices for the $5bn medical aesthetics market and was identified by Sir Chris as a potential investment opportunity in 2003. At the time of investment, the company sold almost entirely to one distributor in one country, Japan.

The management team and board of directors was rebuilt and the company refocused on activities in other countries outside Japan. Energist has since developed into a strong, established international business with a diversified customer base in around 100 countries. It is highly profitable and cash generative and now the largest supplier in the world by installed base. The strategy is to continue organic growth in its core market, but also to move in to fast growing sectors such as body sculpting and skin tightening by way of complementary acquisitions to consolidate the market place.

Energist is a MedTech business operating in the aesthetics sector. It essentially designs and assembles Intense Pulsed Light and LED systems for the highly lucrative aesthetics and medical treatments market. The products address hair removal, skin rejuvenation, acne and vascular treatment and wrinkle removal with emphasis in non-surgical pain-free treatments.

All Energist systems generate highly profitable sales. Furthermore, the company operates the ‘razor/ razor blade’ business model generating a recurring revenue element through increasing sales of its consumable hand piece. This creates a highly profitable annuity over the life of the system.

Following investment and rebuilding the management team, Sir Chris efficiently refocused the business on diversifying its customer base across the world while maintaining a comfortable distance from the fiercely fought US market until Energist is of a certain critical mass and able to be effective in the US.

While competitors focus on building large and expensive sales teams in each territory, Energist focuses on its relationships with high quality distributors. This has ensured Energist has maintained solid routes to market in an extremely profitable manner and with a limited fixed cost base, while competitors have struggled with profitability and failed to generate an appropriate level of growth.

Energist has been transformed since investment. It has now established a global distributor base, broadened its product portfolio and is reputedly one of the largest IPL businesses by installed base in the world. It achieved a record profit through the economic downturn and with careful management will slowly establish a dominant position on the world stage and achieve a favourable exit in the next 12 -18 months. The company recentlty achieved over $6m profits on revenues of $20m. It is currently in trade sale exit discussions in the $45m to $60m range.

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